Trusted by leaders since 1999
CUSTOMEr-CENTRIC GROWTH Gap analysis™
24 Indicators. 15 Minutes. Your Score, Your Profile, Your Path Forward.
Find What’s Holding Your Growth Back Before You Invest More to Fix It
In 15 minutes, identify your organization’s greatest growth strength, biggest constraint, and highest-impact opportunity with personalized recommendations for what to do next.
It enabled our organization to think differently.
"The customer centric view we needed was integrated into the process and enabled our organization to think differently. As a result, we were able to explore new ways of connecting with customers, creating objectives, and establishing performance targets." - Marlene Fehr-Power, General Manager
ARE YOU IN THE 8%?
Most leadership teams believe they put customers first. But research tells a different story:
80% of executives believe their companies are customer-centric
8% of customers agree
71% of B2B buyers report feeling indifferent or disengaged from suppliers
And fewer than 14% of B2B companies operate with a truly customer-centric business model.
Immediate access • One-time investment of $95
Trusted by Leaders Since 1999
A DIFFERENT WAY TO EVALUATE GROWTH
See Your Organization Through Your Customers’ Eyes
Organizations that put customers at the center of their business can
outperform competitors on revenue, profit, and loyalty.
Because Customer-Centricity creates customer value.
Customer Value is the foundation of Enterprise Value
This analysis helps you evaluate your organization through the lens of your customers and answer questions like:
Is it easy to do business with us?
Do customers feel understood?
Do we consistently deliver value?
Do customers see us as different from our competitors?
Are our teams working together on behalf of the customer?
The answers often reveal opportunities that dashboards, performance reviews, and internal discussions never uncover.
Identify Constraints Before They Become Growth Problems
The Customer-Centric Growth Gap Analysis™ helps leaders evaluate how effectively their organization aligns customer value, strategy, insights, and execution.
Built on VisionEdge Marketing's customer-centric growth gap framework, the analysis provides visibility into potential gaps that may be impacting performance, limiting growth, or increasing organizational risk.
Your Analysis Includes:
Evaluation across four critical growth dimensions
Overall Customer-Centric Growth Gap Score™
Customer-Centric Growth Gap Profile™
Identification of your greatest growth strength
Identification of your biggest growth constraint
Identification of your highest-impact improvement opportunity
Personalized recommendations based on your results
Immediate online results and insights
One-Time Investment: $95
Receive your results immediately after completion
"We closed more deals and faster!"
"VisionEdge Marketing directly influenced our business approach, with the most important result being that we closed more deals in our target market and closed them faster."
- Kerry Anne Ridley, President
A MORE DELIBERATE APPROACH TO GROWTH
Before You Invest More, Know What's Actually Holding You Back
Many organizations respond to growth challenges by launching new initiatives, investing in new technology, restructuring teams, increasing activity, or pursuing new opportunities.
Yet activity without alignment rarely produces sustainable results.
The most effective leaders first understand:
Where customer value is being created
Where customer value is being lost
How effectively the organization is aligned with customer success
Which constraints are limiting growth potential
That's exactly what the Customer-Centric Growth Gap Analysis™ is designed to reveal.
Instead of relying on assumptions, you'll gain a structured view of the factors influencing your organization's ability to attract, retain, and grow the customers that matter most.
PREVIEW THE ANALYSIS RESULTS
See sample profile and score to get a better sense of what you'll evaluate before making your purchase decision.
Reactive Growth
Teams operate in silos with competing priorities
Customer insights remain fragmented across the organization
Decisions rely on assumptions rather than evidence
Growth initiatives struggle to gain traction
Leadership lacks visibility into performance drivers
Resources are invested without clear alignment to customer value
Deliberate Growth
Customer value guides strategic decisions
Teams align around shared growth objectives
Leaders make decisions with greater confidence
Investments support measurable business outcomes
Customer insights inform priorities and execution
Growth becomes more predictable, intentional, and scalable
WHY LEADERS TURN TO CUSTOMER CENTRIC GROWTH
Move From Reactive Decisions To Deliberate Growth
Reactive Growth
Teams operate in silos with competing priorities
Customer insights remain fragmented across the organization
Decisions rely on assumptions rather than evidence
Growth initiatives struggle to gain traction
Leadership lacks visibility into performance drivers
Resources are invested without clear alignment to customer value
Deliberate Growth
Customer value guides strategic decisions
Teams align around shared growth objectives
Leaders make decisions with greater confidence
Investments support measurable business outcomes
Customer insights inform priorities and execution
Growth becomes more predictable, intentional, and scalable
Immediate access for a one-time investment of $95
Evaluate the Factors Most Likely to Influence Growth Performance
The 4 Dimensions of a Customer-Centric Growth Gap Analysis
Together, these four dimensions reveal how effectively your organization is positioned to deliver deliberate, customer-centric growth.
Operating Model
Are we built to create customer value?
Data & Insights
Are we turning intelligence into action?
Customer Centric-Strategy
Is our strategy aligned with customer value?
Execution
Are we turning strategy into results?
Gain visibility into the factors shaping your organization's growth potential.
One-time investment of $95
Not ready to purchase yet? SEE A SAMPLE OF THE ANALYSIS
Preview the types of questions, insights, and results you'll receive before you decide.
What Will You Walk Away Knowing?
Gain Clarity Into The Factors Shaping Your Growth Potential
Within minutes you’ll discover:
Your Greatest Growth Advantage
Know where your organization is already creating customer value and where you have a foundation to build on.
Your Primary Growth Barrier
Identify the factor creating the greatest friction or limiting your growth potential.
Your Highest-Impact Improvement Opportunity
See where focused improvement could make the greatest difference.
What To Do Next
Receive personalized recommendations based on your results.
This Analysis Has Been Tested for Two Decades
The Customer-Centric Growth Gap Analysis™ has been used for more than 20 years as part of our 4 Game Changers for 6X Faster Growth workshop. It has helped leadership teams uncover gaps between customer expectations, strategy, performance, and execution.
Now it's available to you.
-No workshop required.
-No lengthy engagement.
-No waiting for a consultant to tell you what to do.
WHY LEADERS TURN TO CUSTOMER CENTRIC GROWTH
Move From Reactive Decisions
to Deliberate Growth
Companies that successfully focus on customer experience see a massive 80% increase in total revenue.
Source: Zippia / Fullview
Reactive Organizations
Teams operate with competing priorities
Customer insights remain fragmented
Decisions rely on assumptions
Growth initiatives lose momentum
Investments produce inconsistent returns
Leaders struggle to see what’s driving performance
Customer-Centric Organizations
Customer value drives every major decision
Teams align around shared priorities
Customer insights guide action
Investments support measurable outcomes
Leaders act with confidence
Growth becomes more predictable, scalable, and sustainable
THE HIDDEN COST OF MISALIGNMENT
Effort is never the problem. Alignment almost always is.
Growth rarely slows because people stop working.
It slows because customer value, strategy, decisions, and execution stop working together.
You may have:
Great people
Strong products
Healthy budgets
Ambitious goals
Yet you’re still experiencing:
Longer sales cycles
Lower win rates
Marketing that isn’t delivering enough impact
Teams working hard, but not together
Customer insights trapped in silos
Leaders making critical decisions without clear visibility
When that happens, every new initiative becomes a guess. The Customer-Centric Growth Gap Analysis™ helps you discover where the disconnects exist so you can focus on the changes that will have the greatest impact.
WHAT LEADERS ARE SAYING
Trusted By Organizations Focused On Customer Value, Alignment, and Growth
For more than 25 years, VisionEdge Marketing has helped leadership teams improve customer centricity, strengthen decision-making, and drive better business outcomes.
"Driving customer lifetime value."
"We were able to identify opportunities for continuous improvement, define outcome-based metrics and data chains, and learn from best practices. I would recommend this to any organization trying to improve and accelerate how they attract, win, and retain customers while driving customer lifetime value."
Jay Verellen
Director, Global Product Management
Kennametal
"Very structured, collaborative, and actionable"
"We created a pathway for putting customer interactions and conversations at the center of everything we did."
Yukun Harsono
Senior Vice President, Product Management
Elsevier
"Clear there were new opportunities..."
"As a result of the analysis, it became clear where there were new opportunities to connect with customers."
Wally Devereaux
Director of Cargo Sales & Marketing
"800% increase..."
"Within 10 months, we had closed 40 new accounts in one segment — an 800% increase in the number of wireless hot spots in our network."
TengoInternet
Case Study
Stop Guessing What’s Holding Growth Back
The longer the real constraint remains hidden, the more expensive it becomes.
Every delayed decision, stalled opportunity, disconnected initiative, customer who chooses someone else.
The Customer-Centric Growth Gap Analysis™ helps you identify the real obstacle to growth so you can align your organization, improve customer value, and invest where it will make the biggest difference.
Know where to focus before you spend another dollar trying to grow.
Immediate access • One-time investment of $95
GAIN CLARITY BEFORE MAKING YOUR NEXT GROWTH DECISION
Discover Where Customer-Centric Growth Is Being Constrained
The Customer-Centric Growth Gap Analysis™ helps you evaluate your organization through the lens of your customers, identify your strongest growth lever, uncover your biggest constraint, and reveal opportunities to improve alignment, execution, and performance.
Start immediately after purchase.
STILL NOT SURe if this is for you?
Frequently Asked Questions
Who Is This Analysis Designed For?
The Customer-Centric Growth Gap Analysis™ is designed for business leaders, executives, growth leaders, and organizations seeking to improve customer centricity, strengthen alignment, and make more informed growth decisions. It is especially valuable for organizations experiencing stalled growth, inconsistent execution, or uncertainty around where to focus next.
How Long Does The Analysis Take?
Most participants complete the assessment in approximately 10 to 15 minutes.
What Will I Receive After Completing The Analysis?
You'll receive your scores across the four categories, identify your strongest area and biggest growth constraint, and gain access to the results along with recommendations for next steps.
How Is My Customer-Centric Growth Gap Score Calculated?
The assessment evaluates four critical dimensions of customer centric growth:
• Operating Model
• Data & Insights
• Customer Centric Strategy
• Execution
Together, these dimensions provide insight into how effectively your organization creates and delivers customer value.
Is This A Quiz?
No. This is a structured analysis built around VisionEdge Marketing's 4 Game Changers Framework. It is designed to help leaders identify growth constraints, uncover opportunities for improvement, and better understand how customer centric their organization is today.
Will I Receive Personalized Consulting?
The assessment itself is self guided. However, organizations seeking deeper insight and strategic guidance may choose to schedule a Strategic Growth Advisory Session after reviewing their results.
Can Multiple Members of Our Leadership Complete the Analysis?
Yes. In fact, comparing responses across leadership teams often reveals valuable alignment gaps and opportunities for discussion.
Why Evaluate Through The Customer's Perspective?
The analysis asks participants to assess their organization from the customer's point of view. This perspective often reveals blind spots, friction points, and growth constraints that traditional internal reviews may overlook.
Gain clarity. Strengthen alignment. Improve customer-centric growth.
Answer 24 questions. Get your results immediately. See where to focus.
Questions?
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